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Growing Traffic from 1k to 35k – A Zero-budget Marketing Experiment

Marketing is the art of making people pay attention to you without looking desperate – it’s hard. After re-launching our photo editor in late January, Tali and I had to take on the task of marketing our product with zero-budget. We grew the site traffic from 1k to 35k in this one month period, and here is how we did it.

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Working with Automatic Focus

Automatic Focus is now a standard feature on almost all cameras.  You can choose to use this feature by pushing down the shutter-release button on your camera slightly, as the camera adjusts the lens to focus on (most often) the center of the screen -or what the camera assumes is your subject.

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A Look Back at 2009

After working very hard for several months, Tali and I reached our first milestone and launched Citrify before the holidays. It was our first product launch and a bitter-sweet expedience.

For those who don’t know the back story, Tali and I met in Ottawa almost three years ago. At the time, I just finished my software engineering degree from University of Ottawa, and Tali was doing her masters in history.

Fast forward to 2009, we moved back to Ottawa, and the job market was bleak as ever. That’s when we decided to take a hard look at our collective skills, and took the leap of faith into entrepreneurship.

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Avoid Using Digital Zoom

All digital cameras have digital zoom capabilities. Unfortunately, though, digital zoom gives a lower-quality photo than optical zoom.

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Teeth Whitening Tutorial

Drinking a bit too much coffee or red wine lately? Then whiten your teeth without chemicals the Citrify way!

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Wrinkle Removal Tutorial

Wanting to look like the best version of yourself is not a crime. Ctirify lets you do just that.

The wrinkle feature is great for its ability to soften those lines that may have become more prominent due to the lighting in the background.  Instead of removing smile lines and other features of the face, the ‘Wrinkle’ effect allows me to soften more dramatic and aging lines without looking fake.  And best of all, the total time taken to implement these changes -under five minutes.

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Blemish Removal Tutorial

We all hate those stubborn pimples that pop out at inopportune moments, especially those that appear right before you get your picture taken. This tutorial shows you how to remove pimples, blemishes, and other unwanted imperfections from your photo using Citrify.

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Hello World!

Welcome to Citrify! We are a fresh little company based in Ontario, Canada. Our flagship product, the Citrify photo editing platform, allows average consumers do incredible things with their photos right in a web browser.

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